Digital Marketing & Performance Analytics
Drive measurable customer acquisition through organic search, paid ads, and analytics.
Modern marketing is built on measurable performance and analytical precision. This program teaches you to build high-converting growth funnels. You will audit websites for technical and on-page SEO, create target-driven paid search and social campaigns, interpret acquisition analytics in Google Analytics 4, and design automated email nurture workflows.
What You Will Master
Curriculum Modules
Sequenced deliberately to transition you from core statutory or architectural logic to independent practical execution.
Search intent, keyword research, on-page optimization, content architecture, internal linking, site speed factors, XML sitemaps, robots.txt, and Google Search Console performance.
Google Search and Display Ads, keyword match types, negative keywords, bidding strategies, Meta Ads Manager (Facebook/Instagram), audience targeting, creative testing, and copywriting.
Google Analytics 4 setup, custom event tracking, UTM campaign parameters, conversion funnels, landing page optimization, A/B testing principles, and bounce mitigation.
Content calendars, lead magnets, email marketing workflows, drip sequences, CRM integration basics, and building a comprehensive digital growth portfolio.
Prerequisites
- ✓ Basic familiarity with web browsing and social media platforms
Who This Program Is For
- ✓ Graduates seeking entry-level digital marketing executive or coordinator roles
- ✓ Entrepreneurs and small business owners growing their brand's online reach
- ✓ Freelancers offering SEO, content strategy, and digital campaign management
Authorized Certificate of Completion
Digital Marketing & Performance Analytics Certificate awarded upon campaign audit project review.
Backed by practical assignment verification and capstone code/return review.